Background
For 20 years, we’ve been empowering clients by helping them to take control of their financial lives. Today, we’re proud to continuously deliver exceptional service across exchange traded derivatives , cash market and commodity products to help you pursue your goals with confidence. With our services in Investment Consultancy, Equity and Commodities trading, your search for investing avenues stops right here.Challenge
What does the company want: The reason that Astha wants a new stock trading platform & mobile app, is that the boards started to be concerned by the decrease numbers of current and new users of their existing online trading platform.We First Asked : How do our direct and adjacent competitors function in the transportation space? Which services and functions do they provide? These questions ultimately lead us to wonder how we can crystalize the desirability into a digital experience.
Goals & Objectives :
- Design a user-friendly Desktop Platform
- Design a user-friendly Mobile application
- Rebranding for the new trading app & platform
- Design Audit the current Astha's trading platform
- Research on Competitors and Design Auditing
- Research on what today’s online trading platform needs? (Features and functions)
- Test the product design and make sure the product is simple to use but functional at the same time.
- Who are the most potential target users for a stock trading app?
- Who are the competitors for Astha’s Trading App?
- What competitors do well and poorly in offering an online trading service and experience ?
- What users like or dislikes in trading apps?
- What influences users to stay in the service?
- What makes an excellent online trading platform?)
- What could be the challenges in designing the trading platform and app?.
Competitive Analysis
After gathering all the information , I move towards the next phase and started doing competitor analysis. I have gone through Top web &Mobile Apps of Stock investing like Zerodha , Upstox, Angel Broking, to find out the pros and cons in the application.
Zerodha : Kite is online trading plaÓtform for web and mobile from the No.1 discount broker of India Zerodha I like the very minimalist interface it provides. The screen is not cluttered with the many items with bright background colors which are really not necessary.
Cons :
- Order can not be placed from the chart itself is not possible as of now
- Back testing our trading strategy is not possible
- Multiple indicators, charts and other tools required for profitable trading
- Light weight, intuitive and provides optimal user experience.
- Low on resources, even clients from remote areas with slow internet speed can use it without hiccups
- Fund transfer across multiple banks within the interface
- Multiple indicators, charts and other tools required for profitable trading
Cons :
- When compared to KITE, using Upstox PRO is slightly cumbersome
- Has few soÓtware bugs, but they are adding new update very frequently
- Mutual Fund investment is not possible through this app (Equity, Currency and Commodity are supported)
- Highly customisable themes, layout and alerts can be set.
- Highly responsive, it adjust automatically according to desktop, tablet or mobile screen.
- One can set multiple watch lists at any given time
- Multiple indicators, charts and other tools required for profitable trading
Cons :
- Easy to use web and mobile trading platform
- Good Search functionality, Very Easy to navigate
- Works as social media, users can connect with each other
- Great News feed, Intro-guide
- Limited research and education.
- Basic Educational video.
- Limited customization (For charts and workspace)
Target Audience
Age group : 18 - 65 Years , Demographics : Anywhere across the globe , Type : Any type of User : Student , Professional , Retired individual , housewife. etcInformation Archictecure
Low- Fidelity Wireframe
High- Fidelity Wireframe:
